About us

and our family

Our Journey

RubiaWear is a unique line of dance wear created by former ballerina, Ashley Ellis. What began as simply a line of legwarmers, the brand has flourished into a line that now offers a range of pieces to accompany dancers and movers alike on their individual artistic journey in the studio, backstage, and beyond.

Dancers are drawn to RubiaWear for how products make them feel, enhancing their physical lines and expression of their individuality. At RubiaWear we believe that getting warm and staying warm can be achieved with lighter layers that don’t constrict movement or diminish the beautiful lines being created. Dancers come back to shop with us because they enjoy the unique, boutique shopping experience as well as overall quality of each piece.

This line of hand constructed dance wear was inspired through its founder’s personal creative outlet to make things. She began by making her own leg warmers and other dance related pieces to wear at work; in rehearsal, class, and in the theatre.  As colleagues began to show interest, she decided to move forward and create a line of stylish dance wear to share beyond her own circle.  

As a dancer or otherwise active person we all know how important it is to keep your body warm to avoid injury.  Here you will find unique warm ups which will do just that while enhancing your personal style; activewear that is intended to help you stay warm and feel beautiful. 

At RubiaWear it is our objective to offer high quality dance wear that will add to your inspiration to be the best you can be every single day.  We cater to women, men, and children and strive to carry fabrics that will appeal to everyone's style.  Be sure to check in regularly, as new chic fabrics are introduced regularly.  

RubiaWear strives to offer an enjoyable shopping and wearing experience to all of our customers, happy shopping and happy dancing! 

A Sustainable Brand

RubiaWear's goal is to create a more sustainable dance wear brand that is your closet go to!

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The RubiCommunity

From young to seasoned, our brand ambassadors lift their community to new heights. Come meet our RubiReps!

Meet us
The Rewards Program

We appreciate every RubiWarmUp wearer, now we're rewarding you for being apart of the family!

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